As season winds down and tourists head home, Naples businesses might feel the slowdown—but this is actually a golden window to reconnect with your most loyal customers: the locals.
Locals crave new experiences, quieter storefronts, and a chance to explore the businesses they avoid during high season. So how can your business keep the energy high and the doors swinging?
👯♀️ Girls' Day Out Idea:
Sip & Style + Seaside Stroll
Partner with a local boutique or beauty bar to host a “Sip & Style” afternoon—complimentary mimosas, light bites, and mini styling sessions. Pair that with exclusive in-store offers or a gift bag for groups of 3+.
Follow it up with: A beach sunset walk and happy hour at a cozy waterfront spot (think The Dock, Gumbo Limbo, or a pop-up prosecco cart!).
💑 Couple’s Day Off Idea:
Beach Bike + Picnic & Paint
Rent bikes at Lowdermilk Park or Baker Park and send couples off with a map to hidden picnic spots. Partner with a local artist to offer a quick “Paint Your Partner” class or mini canvas kits for a playful activity in the afternoon shade.
Bonus: Offer a small discount or digital photo if they post and tag your business!
đź’ˇ Business Tip:
Use this off-peak time to build experiences that build relationships. Locals remember who made the summer special, and they’ll come back again and again—not just when the tourists leave.
Want help creating your off-season plan or building a locals-only campaign?
Let’s chat. High Expectations helps Naples businesses turn slow seasons into smart seasons.